Detroit Casinos Work To Bank On Social Media

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DETROIT (AP) _ Detroit's three casinos are using social media as they compete for customers among themselves as well as with nearby Caesars Windsor in Canada.

The Detroit News reports that the casinos are sending messages about jackpots and promotions and responding to queries via Twitter and Facebook. One aim is to provide a new level of customer service in an increasingly competitive gambling market.

MotorCity Casino Hotel has more Twitter followers and Facebook fans than MGM Grand Detroit or Greektown Casino Hotel. MotorCity's president and CEO Gregg Solomon said social media has become ``a huge area of our efforts'' in the past year and a half.

MGM Grand is using social media to interact with customers. And Greektown says it is becoming a more important part of its marketing mix.

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