Smashbox Cosmetics and Social Amp Partner to Provide Personalized Community Online
Smashbox Cosmetics, a portfolio brand of leading prestige cosmetics company Estee Lauder, and Social Amp, the leading provider of onsite social personalization, have partnered to develop a custom shopping experience based on the preferences of consumers and their friends.
"We've really brought Facebook to Smashbox.com," says Beth DiNardo, General Manager of Smashbox Cosmetics. "As we move forward in an industry where social media is essential for growth, we are excited to be the first beauty brand to implement a comprehensive shopping experience driven by social popularity and consumers' social connections."
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