Nintendo Ready To Take 3-D Gaming To Mass Market

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by Barbara Ortutay

AP Technology Writer

NEW YORK (AP) - With the Nintendo 3DS, the Japanese video game company is betting that it can once again nudge mass entertainment in a new direction, just as it did nearly five years ago when it launched the Wii with its innovative motion-based controller.

This time, though, the competition from other devices is tougher.

The handheld 3DS, which went on sale in the U.S. on Sunday for $250, lets users play 3-D games without wearing special glasses. It also takes 3-D photos. This summer, the 3DS will play 3-D movies streamed from Netflix on its 3.5-inch (8.9-centimeter) screen.

Reggie Fils-Aime, the president of Nintendo's U.S. arm, calls it ``the first mass-market 3-D device.''

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